I don’t really like creating logos because it is a very complicated task. The format is very limited, you need to reach unconscious cognitional processes, at the same time it must be very clear and straight to the point. Not easy at all.
On the other hand it is a very important exercise, a little bit like the “Elevator Pitch” in management, you need to go through that process to better understand your limits and… well and get better at what you do by knowing what you need to work on (and as there still so much for me to learn it’s quite depressing to do logos…).
This is a logo for a bed and breakfast in Brittany (France). My original idea was to show that the business is based on the manor, and also as I wanted to suggest that it is an ancient house – they do their own calvados and cider etc – I thought of working around the idea of the wax seal they put on bottles and letters.
Logo of La Haye d’Irée, www.chateaubeton.com, by Captain Tany
Saint Remy du Plain, FRANCE, 2010
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